10 tips to taking great photos

Great imagery is one of the most important aspects of your marketing strategy, especially when you’re selling your home privately.  Great photos are more likely to catch a potential buyer’s eye online, and impress them so much they can’t help but come to your open home.

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While a good camera helps, it’s also important to focus on the presentation of your home and choosing good angles for your photos.

Here are a few tips:

  • Declutter and tidy. Before going near your camera, present your house as you would for an open home; clean, tidy and decluttered. Your unmade bed and dirty dishes won’t attract buyers, and a photograph of your lounge jam-packed full of knickknacks will completely overshadow any redeeming features of the room itself.

  • Open the curtains and turn on the lights. A light, bright and airy room will look far more appealing than a dark, dank cave, so try to take your photos during the day. A tripod may be helpful for allowing longer exposure in a dark room.

  • Think big. Choose the angle that will show a room or garden at its largest, and use a wide angle lens if you have one - but be careful not to distort the photograph by making items closer to the camera look larger than they are.

  • If you’re using a flash, try to avoid reflections in mirrors or shiny furniture. No one needs to see you in your PJs, or less!

  • Keep your camera level. A wonky photograph doesn’t look great.

  • Ensure the photographs are sharp and of high enough resolution to publish both online and in print.

  • Take plenty of photos from different angles, inside and outside. You won’t use them all, but they’ll give you plenty of options to choose from.

  • Early evening photos looking back at a house with its lights on can look great. Try photographing at different times of the day.

  • Consider what mood you’re wanting to present the property as in your photos. Entertainer’s dream, romantic hideaway, spacious family haven, brilliant bachelor pad… the options are endless and can make your home really stand out.

  • A rule of thumb for photographers is to not work with animals… but if your pooch is a budding star it could add great context to a property photo (just don’t place Boris in every photo!)

If all else fails:

Pay a professional photographer. It’s a financial output that may ultimately secure you a much higher sale price.

 

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